Priyanka Salot, co-founder of The Sleep Company, joins Ideabaaz, a one-of-a-kind startup show on Zee TV and ZEE5, as one of the Titans. The show celebrates the spirit of Indian entrepreneurship by bringing together founders who dare to dream and investors who have built successful ventures from scratch. Priyanka joins other well-known business leaders such as Arjun Vaidya, founder at Dr. Vadiya’s and V3 Ventures; Shaili Chopra, founder of SheThePeopleTV; and Jimmy Mistry, Founder and CEO of Della Leaders Club. The show is hosted by Pratik Gandhi, the acclaimed actor from Scam 1992.

Ideabaaz is a platform for innovators across India who want to turn their business ideas into reality. Entrepreneurs get the opportunity to present their concepts, explain the problem they solve, and show their vision for growth. The Titans, who are established entrepreneurs and investors themselves, evaluate these ideas and decide whether to invest or mentor the founders. The format is fast-paced, inspiring, and full of learning for anyone interested in startups and business building.

What Makes Ideabaaz Different

Ideabaaz brings attention to both capital and mentorship by giving  early-stage startups the chance to find the right guidance, not just money. Each entrepreneur on the show gets limited time to present their idea, talk about its uniqueness, and explain how it can grow in the real market.

The Titans then share their insights, ask important questions, and decide whether they would like to invest or mentor the founders. This mix of money, mentorship, and motivation makes Ideabaaz a strong platform for young entrepreneurs.

The show also has an online platform, ideabaaz.co.in, that connects startups with investors, mentors, and verified service providers. Founders can apply for funding, track their growth, and access expert help designed for their stage of business. 

You can watch Ideabaaz every Saturday and Sunday at 6:30 PM and 11:00 PM on Zee TV, and stream it anytime on ZEE5.

Priyanka Salot: From Comfort-Tech To Startup Mentorship

As one of the most inspiring founders in India’s D2C ecosystem, Ideabaaz show judge Priyanka Salot represents what modern entrepreneurship looks like. She co-founded The Sleep Company with a clear mission; to revolutionize the way people sleep and sit. What started as a simple idea of peaceful sleep transformed into one of India’s fastest-growing comfort-tech brands.

Through The Sleep Company, Priyanka introduced SmartGRID technology, a unique innovation that blends science, technology, and design to offer smarter comfort solutions. Set up in 2019, The Sleep Company has now become a household name and a benchmark for Indian startups aiming to create meaningful impact.

On Ideabaaz, Priyanka brings her experience of building a business from scratch to the table. As a Titan, she now guides new entrepreneurs who are just starting out, helping them refine their ideas, build stronger strategies, and make smarter business decisions. Through Ideabaaz, she aims to empower more entrepreneurs to believe in their ideas and turn them into successful ventures.

The Sleep Company: A Benchmark For Indian Startups

The journey of The Sleep Company is a story of how innovation, trust, and persistence can turn an idea into a revolution. What began as a mission to redefine sleep has now grown into a movement that influences how Indians think about comfort and well-being. The brand’s SmartGRID innovation has not only disrupted the sleep industry but also created a new category — comfort-tech in India.

Priyanka’s journey reflects the values of Ideabaaz itself;  innovation, courage, and growth. Her presence on the show bridges the gap between experience and ambition. As she steps into the role of a Titan, she continues her mission of creating change, this time by guiding others to build their own impact stories.

Watch Ideabaaz On Zee TV And ZEE5

Ideabaaz is now live on Zee TV and streaming on ZEE5. The show airs every Saturday and Sunday at 6:30 PM and 11:00 PM, featuring India’s most promising entrepreneurs and investors.