Top 10 Best Pillow Brands in India
In Pillow | 07 May 2025

Top 10 Best Pillow Brands in India

Top 10 Best Pillow Brands in India

Whether you are craving fluffy cloud-like plushness or need something to keep you cool amidst the rising heat, the best pillow brands can do it all and more. Infact, they help strike the right balance between comfort and support and align with your mattress to offer the sweetest sleep ever.

But with a variety of pillow brands in India, which one should you choose? Well, fret not! In today's article, we walk you through the 10 best pillow brands in India so you can choose the one that resonates with your needs. So, without further ado, let's get started.

Popular Types Of Pillows Available In India

Popular Types Of Pillows Available In India

Before we move on to the best pillow brands in India, les look at the top types of pillows available in the market today!

SmartGrid

The SmartGrid Pillows are a patented technology with grid-like structures that strike the perfect balance between comfort and support. They are breathable, hypoallergenic, and can help you enjoy an incredible sleep. These pillows offer excellent pressure relief and maintain spinal alignment regardless of your sleeping position.

Latex

Natural latex pillows are known for their durability, bounce, and hypoallergenic properties. They offer firm, responsive support and are ideal for hot or sweaty sleepers.

Memory Foam

Memory foam pillows are known for their molding properties. They contour to the shape of your head and neck for personalized support. They relieve pressure points and are perfect for people who need extra neck and spine alignment.

Microfiber

Microfiber pillows are made with ultra-fine synthetic fibers. They ensure a soft and lightweight feel. They are affordable, hypoallergenic, and suitable for those who love a plush pillow without too much firmness.

Cotton

Cotton pillows are soft and breathable and made from natural fibers. They are a great option if you are looking for something allergy-friendly and offer gentle support while keeping things cool and fresh throughout the night.

Polyester

Polyester pillows are usually budget-friendly and not very heavy. They offer decent softness and support but may flatten over time. They are a practical choice for guest rooms or short-term use.

Feather

Feather pillows are made with the outer feathers of ducks or geese. They are soft, moldable, and breathable but require regular fluffing. However, they are not animal-friendly.

Down

Like a feather pillow, the down ones are filled with the soft under-feathers of ducks or geese. They are incredibly soft, luxurious, and insulating. But again, they are not animal-friendly.

10 Best Pillow Brands In India

10 Best Pillow Brands In India

Here are the top 10 pillow brands in India you must check out to enjoy a good nighs rest every time.

The Sleep Company

If you are thinking of a pillow, The Sleep Company is right by your side, offering you the best. Known for their high-quality sleep products, the brand brings you a range of products, including mattresses, pillows, and more.

Talking about pillows alone, you enjoy a wide variety. From the Smart Adjustable Plush Pillow for incredible plushness to the SnowTec Adjustable Pillow that keeps you cool and cozy, you will be spoiled for choice. Infact, they even bring you travel pillows, coccyx cushions, and more to ensure the perfect blend of coziness anytime and anywhere.

The Sleep Company believes in innovation and consistently brings you the best in sleep science. From Patented Japanese SmartGrid Technology pillows to hybrid designs, you enjoy superior breathability and hypoallergenic comfort, always. Thas not all. Every pillow here is designed to strike the perfect balance between comfort and support.

With a comprehensive and thoughtfully designed product lineup, The Sleep Company effectively addresses diverse sleep needs, solidifying its position as a top choice for quality pillows in India.

Best for:

  • Sleepers seeking a customizable loft and firmness
  • Individuals with allergies who require hypoallergenic materials
  • Those desiring a breathable and moisture-wicking pillow
  • Individuals who are sweaty sleepers and want something to keep them cool
  • Sleepers who want the perfect balance between comfort and support
  • Sleepers looking for spinal alignment and pressure relief in a pillow

Skip if:

  • You prefer filling like cotton or down


The White Willow

Number two on our list of the best pillow brands in India is The White Willow. They bring you an extensive range, like The Sleep Company, to cater to diverse sleep needs.

The brand mostly specializes in orthopedic and ergonomic pillows, like cervical alignment pillows, butterfly shoulder support pillows, and more. And, mainly use high-quality memory foam to ensure optimal support and comfort.

Best for:

  • Sleepers who need orthopedic support
  • Those who are looking for ergonomic designs
  • People who prefer memory foam pillows

Skip if:

  • You want a pillow made of natural materials like cotton or latex
  • Prefer hypoallergenic materials
  • Looking for budget-friendly options


Home Centre

Home Centre is a UAE-based brand that has been around for decades for all things home. But they also offer an incredible selection of pillows to suit various sleep preferences.

From memory foam pillows like the Slumber Memory Foam Pillow, which provides excellent support and comfort, to the Symphony Cotton Pillows, which offer a soft and breathable experience, they have several options to fit different budgets and sleep needs.

Best for:

  • Budget-conscious shoppers seeking quality pillows
  • Individuals looking for a variety of pillow types
  • Those who prefer shopping from a well-established retail chain

Skip if:

  • You require specialized orthopedic or therapeutic pillows
  • You are looking for high-end luxury pillow options
  • You prefer pillows made from specific premium materials


Springtek

SpringTek is a well-known pillow brand in India and offers high-quality sleep products. While they don’t offer an extensive collection, they have a decent pillow range. It includes wedge and pregnancy pillows, along with Natural Latex and microfiber pillows.

But at the end of the day, they are known for their comfort and support. And SpringTek ensures that its pillows help you enjoy better sleep.

Best for:

  • Individuals seeking orthopedic support
  • People who prefer natural latex or microfiber options

Skip if:

  • You prefer luxury or high-end pillows
  • You need specialized therapeutic pillows
  • You prefer traditional fillings like cotton or down


Morning Owl

If you are leaning towards eco-friendly brands, Morning Owl has got you covered. They specialize in 100% natural latex pillows and offer a range of options, including regular, contour, and shredded latex pillows. This meets diverse sleep preferences.

Pillows by Morning Owl are also crafted from certified natural latex to ensure durability and support. Their products are also eco-INSTITUT and OEKO-TEX Standard 100 certified.

Best for:

  • Individuals seeking orthopedic support
  • Those preferring eco-friendly, non-toxic materials
  • Side and back sleepers who need firm support
  • People looking for hypoallergenic bedding options

Skip if:

  • You prefer ultra-soft or plush pillows
  • Budget constraints are a primary consideration
  • You have specific preferences for pillow fillings like down or microfiber


Flo

The next on our list of the best pillow brands in India is Flo. Known for its innovative sleep solutions, they bring you the Adjustable Pillow in two material choices. One is Memory foam, and the other is Microfibre.

Both pillows feature an "Adjust-It-Yourself" technique. So, you can add or remove layers to achieve the desired thickness and support. Also, these pillows come encased in aloe vera gel-infused fabric, which releases microcapsules to keep the skin hydrated and youthful during sleep.

Best for:

  • Individuals seeking a customizable pillow thickness
  • People who prefer easy maintenance with removable, washable covers

Skip if:

  • You prefer traditional, non-adjustable pillows
  • You have specific preferences for premium fillings like natural latex or down
  • Budget constraints are a primary consideration


Sunday

Sunday is one of the popular pillow brands in India and delivers superior comfort and support. Their Sunday Delight Pillow is designed with side sleepers in mind.

It offers a balance of softness and firmness to ensure restful sleep. Made using hypoallergenic microfiber and filled with 50% more material than standard pillows, it maintains its shape and provides consistent support over time.

Best for:

  • Side sleepers seeking neck and spine alignment
  • Those desiring a pillow that retains its shape and support

Skip if:

  • You prefer pillows made from natural fillings like down or latex
  • You require specialized therapeutic pillows
  • If you are a back or stomach sleeper

Sleepycat

Sleepycat offers a wide selection of pillows to cater to your different sleep needs. The brand offers a selection of pillows, including memory foam, orthopedic, and microfiber options, to offer comfort and support for different sleeping styles.

Known for their ergonomic designs and quality materials, SleepyCat pillows aim to enhance sleep quality and provide relief from neck and shoulder discomfort.

Best for:

  • Individuals seeking ergonomic support
  • Those preferring memory foam or orthopedic pillows
  • Shoppers interested in a variety of pillow options

Skip if:

  • You prefer traditional cotton or down-filled pillows
  • You have specific preferences for pillow firmness or softness


Homescapes

One of the top pillow brands in India, Homescapes, brings you a luxury range. Initially, the brand only catered to the high-end hospitality sector. But today, you can easily make a purchase too. From down to organic, they bring you a wide variety.

With premium materials and attention to detail in product design, Homescapes ensures comfort and durability.

Best for:

  • Luxury and high-end comfort
  • You can enjoy down and feather blend pillows
  • If you are looking for pillows that offer long-term durability

Skip if:

  • You prefer budget-friendly options
  • You need a more casual, basic pillow


Wakefit

The last on our list of the top pillow brands in India is Wakefit. This brand is known for its affordability and comfortable sleep solutions. Their pillow range includes options like memory foam, orthopedic, and hollow fiber pillows to meet diverse sleep needs.

Designed to provide neck and spine alignment, Wakefit pillows strive to alleviate discomfort and enhance sleep quality.

Best for:

  • Those who are looking for budget-friendly sleep options
  • Individuals looking for a diverse selection
  • Individuals looking for proper neck and spine alignment

Skip if:

  • You prefer premium pillow materials
  • Have specific firmness requirements
  • You prefer specific aesthetics


What To Look For When Choosing Pillows?

What To Look For When Choosing Pillows?

Not just the top 5 pillow brands in India, but we unpacked the top 10. But that said, here are a few points to keep in mind so you can choose the best pillow brand.

Sleeping Position

Even when it comes to choosing the top pillow brands in India, make sure it aligns with your sleep style. For instance, a high-loft pillow may be ideal for a side sleeper. But for those who sleep on their back, it can cause neck and back pain.

The general rule of thumb is that side sleepers need firmer, thicker pillows, while back sleepers benefit from medium support and thinner pillows. Lastly, stomach sleepers need thinner and softer pillows.

Material

The next important thing you must look for is the material offered by the pillow brands in India.

For instance, SmartGrid can keep you cool, offer pressure relief, etc. Whereas memory foam contours your head and shoulders. Each pillow material brings something unique to the table. So, see which one fits your needs.

Support

What does support really mean when it comes to pillows? Well, the brand you choose must offer adequate support to your neck and spine. This is what maintains proper spinal alignment and keeps you ache-free throughout the night.

The right pillow support prevents pain and discomfort and lets you enjoy a good night's rest.

Breathability

Today, temperatures are rising year after year. Humidity and sweaty nights have become a part and parcel of life.

So, opt for pillows that are made from breathable materials SmartGrid, latex, etc. This helps regulate temperature and prevents overheating.

Allergy Concerns

If allergies bother you regularly, make sure you go for a pillow brand that offers a hypoallergenic pillow.

Hypoallergenic pillows resist allergens like dust mites, mold, and bacteria. This way, your pillow stays fresh and clean as well.

Durability

You don't want to end up with something that deteriorates in mere months.

That's why choose the best pillow brand that offers durability. You can check the brand's warranty as it reflects their confidence in the producs longevity. Also, read reviews and what real users are saying.

Conclusion

When it comes to a good night's rest, we usually only think about the mattress. But a pillow is crucial as well. Now that you know the top 10 pillow brands in India, choose your ideal and plush sleep partner. That said, make sure you choose the right pillow that aligns with your needs and sleep style.

At The Sleep Company, we always bring you the latest in sleep science to ensure you never have to compromise on your sleep. This can be seen in our pillows, too. From AI-based pillows to hybrid ones, we have everything you need. And the best part? All our pillows strike the perfect balance between comfort and support.

Now is the perfect time to end the pillow brands debate with The Sleep Company to choose the best sleep experience of your life!

FAQs

There are several good pillow brands in the market, however, The Sleep Company’s range of pillows stands out from them all. Designed with a mix of science and comfort, our pillows will provide excellent support and comfort to your head and neck. Our pillows are designed for everyone - back sleepers, side sleepers and even stomach sleepers.

Well, there's no one-size-fits-all answer here. The best pillow always depends on your sleep position. Now, side sleepers need firmer pillows, back sleepers can find medium support helpful, and stomach sleepers should choose softer and thinner pillows to maintain proper spinal alignment.

Here are three easy steps to buy a good-quality pillow. Choose a reputable brand that fits within your budget. Opt for a material that meets your needs, such as SmartGrid, if you want breathability. Lastly, make sure you align the pillow to your sleep style.

The best type of pillow always depends on your personal preference. However, the SmartGrid, latex, and microfiber are some of the top options.

Luxury hotels typically use high-quality down or down-alternative pillows, known for their softness, plushness, and superior comfort. Some hotels also offer memory foam or latex options for personalized support.

The best pillow for sleeping offers adaptive support and comfort to your head and neck while sleeping. The Sleep Company’s range of pillows does that and more. Our pillows are designed for different needs and they will provide good pressure relief, cooling comfort and excellent support - making them perfect for all types of sleepers.

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